411 Home Repair


Latest Articles

The Benefits Of Grease Traps

\The nifty little plumbing device located in the drain is designed to thwart most fat oils and greases before they enter a waste water disposal...

on Oct 27, 2016

Options for Cleaning the Air in Your Home

Every day, we are exposed to chemicals, toxins, dust and dirt in our air. The air we breathe is required to continue to live, and it is a huge...

on Oct 26, 2016

7 Ways to Lower Home Building Costs

Building a new home is a big investment, probably the biggest one you will make in your life. It is a great delight to own a new home that you have...

on Oct 26, 2016

Interesting Ideas to Design Your Own Home Gym

While public gyms have a certain vibe and appeal, the negatives generally outweigh the positives. Simply getting in and out of the gym through the...

on Oct 26, 2016

5 Easiest DIY Projects For Beginners

The easiest way to cut costs while repairing your house is to do it yourself. But repair work is easier said than done. For most people breaking...

on Oct 25, 2016

Professional Contractor Resource: Addressing Customer Fears

by Guest on Jan 31, 2011

It is important to consider the psychology behind how prospective customers select a contractor. If you have a better understanding of your potential client and how they approach the decision making process, you are better equipped to attract their business. My research in this area points to an over-arching theme of consumer fear. The prospects are anxious because, to them, a home remodel is a really big deal. If you are selected, they will pay you a lot of money to do some pretty scary things (well, it’s scary to them) to their largest personal asset. Find ways to address this fear, and you will provide them with a sense of comfort and attract more business. Here are a few tips on how to do just that.

  • Be patient and answer questions. Question dodging is a clear sign to the buyer that something’s not right.
  • Be knowledgeable about the process and give them a realistic cost job breakdown.
  • Provide glowing references.
  • Be insured and licensed (when appropriate) and be ready to present relevant certifications upon request.
  • Be punctual to appointments. When you are late, the customer may get that sinking feeling that something’s not “right”. A little bit of doubt can quickly snowball into full blown distrust.
  • Do not use high pressure sales tactics. This will trigger the buyers fight or flight instinct… Either way, you lose. It is best to present yourself as a knowledgeable ally. Act as though you don’t have to sell hard because your reputation speaks for itself.
  • You are a professional, act the part. Be polite and have a tidy appearance. Demonstrate that you have an attention for detail by taking good care of your tools and vehicle.
  • Provide the right paperwork, execute change orders, and return client calls promptly. Long delays in any of these activities will trigger client anxiety.
  • Leave the job site clean after each work day.
  • Have good communication. Provide a detailed overview of the work to be completed address the “who, what, when, where and why” of all main aspects of the project, including the important milestones. Always let the client know when utilities will be down.

Bottom line, your potential clients are afraid and they do not trust you. You can earn that trust through certain behaviors and tactics. If you can accomplish that, the business will roll in.

About the Author: Maria Polidoro is the owner of Ace Tool Online, a leading dealer and service center for electrical power tools. Headquartered in Wantagh, New York, Ace Tool offers over 70 major brands of hand and power tools and is also home to a full service center.

Most Recent Articles

Sponsored Articles

Random Articles

Three Things to Look for in a Caster and Wheel Company

These days, many business owners find themselves in need of high quality caster and wheel products. If you're ready to get the great products...

Tools / Woodworking

10 Things Every Man Cave Needs

Any true man cave should be suitable for a king. But what are the essential elements of the most tricked-out guy space? Betsy Helmuth, a New York...

Interior Design / Decor

Heated Towel Rails are Stylish, Comforting and Space Savers

Taking care of home and installing new goodies will not only give the much needed comfort you crave but also ensure that your house stays upbeat...

Kitchen / Bathrooms

How to Make the Most of Heated Floors Installations

In-floor heating systems are chosen by many because these are inexpensive and are very convenient, given their placement. Moreover, the sensation...

Kitchen / Bathrooms

Instant Hot Water Comes with Style

RIP to the kettle. You’ve had a good life but there are much better devices out there now which can give you hot water at the touch of the...

General Household


Contact Us | Submit Article | RSS | 411homerepair © 2016