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Most
of the articles Ive seen on the Internet have
been written by Realtors or agents trying to sell
their services. These notes are a combination of my
personal experience of actually being a home owner,
and the results of your selection dont effect
me directly. With this in mind, I would feel
comfortable in saying that this is an honest home
owners perspective not a seller's pitch. The right
agent makes all the difference, and if you follow
these guidelines, you'll find that buying or
selling a home could be a pleasant
experience.
Realtor
versus real estate
people? Realtor
versus real estate people?
All
real estate people are not Realtors. The term
Realtor can only be used by members of the
association. There is some additional education as
well as conformance to a code of ethics required. I
would strongly recommend only using a
Realtor.
Does
your agent have any written referrals?
Be
sure to ask for referrals and testimonial letters.
This should include letters specifically for
selling or buying homes. Some agents have a natural
knack for buying or selling. I would recommend
finding out the agents ratio of buying versus
selling a home.
Referrals
versus Confidentiality.
If
you ask for the names and numbers of past clients
for referrals, there is a confidentiality problem
here. Client information is supposed to be
confidential. This is why written referrals are a
common practice in the industry. If a agent
provides names and phone number without prior
consent of the past clients, this may be a agent
you do not want to work with in buying or selling
your home.
Is
your agent a residential expert?
How
well does the agent know the neighborhoods? To fill
the specific residential needs of home buyers and
sellers, I would recommend selecting an agent that
is familiar with the area. An agent that not only
has lived in the area, but is active in the
neighborhood events. Make a list of things that are
important (i.e. schools, transportation, churches),
and make sure they are familiar with your
requirements in the selected
area.
How
many homes has your agent SOLD in the past 2
years?
Another
thing to make sure of is that the agent you select
has a strong personal sales record. This shows they
have the skills, knowledge, and experience to get
result. How many sales transactions has the agent
personally (not company) completed in each of the
past 2 years? Make sure the number provided is the
sales and not transactions including purchases.
Some agents excel more in selling then purchasing,
or the opposite. How does their sales compare to
the industry averages in the
area?
How
many buyers does your agent currently represent
exclusively?
Don't
ask for anything less than extraordinary service.
Make sure your agent has the time and dedication to
your needs. Your agent my have too may clients at
one time, and your needs may get lost in the
shuffle.
Do
they have a means accessibility?
Does
the agent have a pager, voicemail, and/or cellular
phone. This is critical when time is not on your
side and a quick yet effective means of
communication is
necessary.
Are
you comfortable with your agent?
Buying
or selling a home is one of the most crucial
financial transactions of your life. It can be a
confusing and sometimes difficult process. It does
pay to leave as little to chance as you
can.
Does
the agent have the qualities important to
you?
Integrity,
market knowledge, thoroughness, someone who
succeeds where others have failed, and real estate
expertise. These were some of the requirements I
had when I was looking for my
Realtor.
80
/ 20 - Your choice?
Have
you ever heard that in the general work force that
80% of the work is done by 20% of the people? I'm a
firm believer in this breakdown by in my past
professional experience. This also applies to Real
Estate too. (The percentages vary depending on
neighborhoods & number of part-time
agents)
Lets
that 80% of all Real Estate transactions are
performed by 20% of the salespeople. Who would you
want to be your agent? One of the 20% right!
80%
of all new salespeople will quit the business
within one year.
Only
20% of new sales people will survive more than ONE
year in Real Estate.
The
agents in the 20% bracket, have 20 times as many
buyers per
agent.
Interviewing
Agents on the phone first.
This
is a good way to eliminate some of the agents
before you have spent too much of your valuable
time with them. When calling, don't always expect
the agent to be in the office, you may have to
leave a message, and have him/her call you back.
The reason is that the agent you want to choose is
most likely to spend less time in the office, not
at a desk. Call at least 6 people until you have
least 2 or 3 likely people you feel comfortable
enough to handle all aspects of your
home.
Questions
to ask on a phone interview.
1.
How long have you been in the business?
If
less then 2 years, you may consider another
agent.
2.
What type of license do you have?
If
they respond with a type of brokers license, (the
exact name varies by state, usually broker,
associate broker, broker-salesman, etc.) you are on
the right track.
If
they respond with an agents license or a
salespersons license is a defiant warning flag to
consider another agent.
If
they respond with the answer "licensed Realtor" is
a concern. The term Realtor is a designation, not a
license. The reasoning behind this is that an
agents license is relatively easy to get,
whereas a brokers license requires additional
education (usually more experience).
3.
Are you a part time agent?
Would
you want to work with someone that is part time
agent? Actually, how many part time doctors have
you met?
4.
What additional education pertaining to Real Estate
do you have?
Any
additional education beyond a simple licensing
course such as GRI, CRS, or possibly a B.A. or
better in real estate. Any of these is an
indication that you're dealing with an educated
professional. However, some people are great at
passing a test, but fail in the business world.
Dont base your entire decision on awards
alone.
5.
Where do you get most of your clients from?
Good
answer is personal referrals.
OK
answer is advertising.
An
answer like we're the biggest or best office, you
may try a different agent that has a personal
experience, and isnt riding on the coat tails
of offices reputation.
6.
Can you come over right now?
If
yes, keep in mind most top agents will be busy and
will need to schedule an appointment with
you.
The
SECOND interview of a Agent.
After
you have selected several agents that have passed
the "phone interview" (at least 6 agents), narrow
the list down to 2 or 3 agents. Invite them over to
your home. As you invite them over to your home,
make sure that they know this is a second
interview, and that you are not promising
anything. Take this opportunity to get a feel for
them as a person and as an agent. I went through
several agents before I found the one that met all
of my expectations, and I never felt disappointed
with my Realtor's performance.
When
you make appointments for the agents to inspect
your property, allow at least one hour with each
agent. Things
to prepare and expect during an agent
interview.
Treat
this first meeting like a job interview. The agent
is applying for the job to sell you home.
Provide
a tour before discussing anything in detail.
Its nice to be familiar with your property
before being able to discuss it.
Expect
a agent to do there homework BEFORE they arrive for
the first contact. They should have already
obtained a great deal of information on your home
before they arrived. i.e. - taxes, age, square
footage, schools etc. This is one of my personal
pet-peeves. One of the first agents I met wasted my
valuable time while clicking away on his portable
scheduler to get information. BORING!
Point
out any improvements you've made, as well as any
defects that you know about. Be honest. It's best
that your agent has accurate information to advice
a possible solution or prepare for any problems
that may arise.
For
home improvement referrals, I would also recommend
shopping around. Your agent maybe getting kickbacks
from referred contractors. Its always best to
have at least 3 estimates. Please see our
contractor referral section for more details on
selecting a contractor.
Trust
your instincts. If you don't feel that they are
competent in areas that are important to you, they
are probably not right agent for you.
Don't
be shy! Ask questions! If you don't like something
say it!
Discuss
marketing options in newspapers, magazine
advertising, Internet postings, yard signs, open
houses (at least once a month), agent tours,
brochures, take one boxes, targeted mailings,
etc.
List
Price
You
be tempted to immediately discuss the price/value
of your home, but I would recommend discussing
other aspects of the sale of your home first. This
will allow more time to get to know the agents
personality.
However
when it does come time for setting an asking price,
a good agent won't just pull a number out of thin
air. They'll have hard data, and they'll take the
time to show you exactly how they arrived at the
market value for your home.
Dont
be fooled by listing with an agent that has the
highest list prices. Some agents may highball you
on a list price just to get the listing. This could
cost you time and money in delays.
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