411homerepair.com

Professional Contractor Resource: Addressing Customer Fears

by Guest on Jan 31, 2011

It is important to consider the psychology behind how prospective customers select a contractor. If you have a better understanding of your potential clients and how they approach the decision making process, you are better equipped to attract their business. My research in this area points to an over-arching theme of consumer fear. The prospects are anxious because, to them, a home remodel is a really big deal. If you are selected, they will pay you a lot of money to do some pretty scary things (well, it’s scary to them) to their largest personal asset. Find ways to address this fear, and you will provide them with a sense of comfort and attract more business. Here are a few tips on how to do just that.

  • Be patient and answer questions. Question dodging is a clear sign to the buyer that something’s not right.
  • Be knowledgeable about the process and give them a realistic cost job breakdown.
  • Provide glowing references.
  • Be insured and licensed (when appropriate) and be ready to present relevant certifications upon request.
  • Be punctual to appointments. When you are late, the customer may get that sinking feeling that something’s not “right”. A little bit of doubt can quickly snowball into full-blown distrust.
  • Do not use high-pressure sales tactics. This will trigger the buyers' fight or flight instinct… Either way, you lose. It is best to present yourself as a knowledgeable ally. Act as though you don’t have to sell hard because your reputation speaks for itself.
  • You are a professional, act the part. Be polite and have a tidy appearance. Demonstrate that you have an attention to detail by taking good care of your tools and vehicle.
  • Provide the right paperwork, execute change orders, and return client calls promptly. Long delays in any of these activities will trigger client anxiety.
  • Leave the job site clean after each work day.
  • Take care of your power tools.
  • Have good communication. Provide a detailed overview of the work to be completed and address the “who, what, when, where, and why” of all main aspects of the project, including the important milestones. Always let the client know when utilities will be down.

The bottom line, your potential clients are afraid and they do not trust you. You can earn that trust through certain behaviors and tactics. If you can accomplish that, the business will roll in.

Latest Articles

Budget Home Makeover Tips

With the current state of the economy, many of us are tightening our belts and diverting our discretionary income elsewhere. But just because you...

on Oct 26, 2022

Real Estate Investment for the Next Generation

Investing in real estate is something that people have been doing for a long time. Most people invest in a home, so they can stay at the home. This...

on Oct 18, 2022

5 Ways to Update Your Kitchen

You finally did it! You bought your dream house, and you are ready to make the most of it. The only issue is your kitchen situation- the backsplash...

on Oct 15, 2022

6 Safety Tips That Are a Must During Construction

Infrastructure is a vital part of an economy, which is why construction work is integral to any flourishing society. Despite its importance, it is...

on Oct 15, 2022

Tile and Grout Cleaning: What You Need to Know

Keeping your porcelain or ceramic tile and grout clean can be a daunting chore. Just mopping your tiles floors alone will not keep the tiles from...

on Oct 13, 2022

Sponsored Articles

Actions

More DIY Articles

Curb Appeal: The Little Things Matter

As we all know, the real estate industry is constantly changing. For the purposes of today, we are not referring to the ever-climbing asking...

Garden / Landscaping / Patio

Tips for Investing in the Right Granny Flat

You have got the space, now you just have to decide what the layout is going to be. You have decided to build a granny flat on your property and...

Real Estate / Finance

Home Improvement Precautions

Home Improvement Precautions: If you’re partaking in a little DIY or other work around your home, there are a huge number of things you should...

Improvements / Remodeling

Reasons to Replace Your Corona HVAC or Air Conditioning Unit

If you are a homeowner, it is important to have the right air conditioner in place in your home. If your unit is older, it might be time to replace...

HVAC / Air Conditioning

Recognize Garage Door Spring Problems when You See Them?

Problems differ and so are their consequences! Some might almost go unnoticed and some will shake our lives. Despite the fact that all garage door...

Doors / Garages

Contact Us | Submit Article | 411homerepair © 2022